Greenworks is affiliated to Greebo (Jiangsu) Co., Ltd., which was founded in 2002 and is a leader in the global new energy garden machinery industry.

Since 2007, Greebo has been engaged in the field of new energy garden machinery, and has accumulated profound foundation with forward-looking strategic vision and continuous innovation. Its business covers the research and development, design, production and sales of new energy garden machinery, with outstanding independent design and manufacturing capabilities. More than 80% of core components such as new energy battery packs and brushless motors can be independently controlled.

In 2009, Greebo founded its own brand Greenworks and officially started its overseas journey. At that time, new energy garden machinery was still in its infancy in the European and American markets, but the concept of environmental protection had been deeply rooted in the hearts of the people, which provided Greenworks with an excellent opportunity.

With its accumulation of technology research and development, once the first batch of products were launched, they attracted the attention of many European and American consumers with their excellent endurance and stable performance, and successfully opened the door to the European and American markets.
On the Amazon platform, Greenworks brand lawn mowers, hair dryers and other products have long dominated the best-selling product list, with long-term sales and user reputation, demonstrating strong market competitiveness.



Innovative products to create core competitiveness
Rich product lines and continuous innovation are one of Greenworks' core competitiveness. Greenworks has products covering multiple categories such as lawn mowers, hair dryers, grass trimmers, cleaning machines, pruning machines, chain saws, smart mowing robots, etc., which can meet the needs of different users in various scenarios such as home gardening, public gardens and professional lawns.
In terms of technological innovation, Greenworks takes lithium battery technology as the core and continuously improves product performance. Its self-developed lithium battery pack has the advantages of high energy density, long battery life and fast charging, which effectively solves the problem of insufficient battery life of traditional power tools.
Greenworks' 60V lithium battery technology provides excellent performance, durability and running time for the 60V series products, and is compatible with a series of products from zero-turn mowers to wheeled tools to handheld tools. These products have advantages such as long running time, fast charging speed and long battery life, aiming to provide users with strong power comparable to traditional engine products without noise and waste pollution.

In terms of design and function, Greenworks is also constantly innovating. Take the lawn mower as an example. It adopts a unique design, which makes the mowing process smoother and the grass clippings disposal more convenient, improving the user experience. These innovative designs and functions make Greenworks' products stand out in the overseas market and win the favor of consumers.



Omni-channel marketing to expand the sales territory
Greenworks adopts an omni-channel marketing model, with online and offline coordinated development, effectively expanding the sales territory. Online, Greenworks fully utilizes the advantages of e-commerce platforms and has achieved remarkable results on Amazon, a world-renowned e-commerce platform. Its lawn mowers, hair dryers and other products are among the best-selling products all year round.
On the Amazon platform, Greenworks has attracted a large number of consumers to buy by optimizing product pages, providing detailed product information and user reviews, and carrying out promotional activities.
)
At the same time, Greenworks is also actively expanding other online channels, such as the company's official website and other e-commerce platforms, to further expand its online sales territory.
Offline, Greenworks has established long-term and stable cooperative relationships with many large supermarkets and distributors. In the United States, it cooperates with Lowe's, the world's second largest home improvement supermarket, TSC, the largest rural lifestyle retail store operator in the United States, Walmart, the world's largest retail supermarket, Costco and Menards, and Harbor Freight Tools, a discount tool and equipment retailer in the United States, and its products cover a wide range of consumer groups.
In Europe, Greenworks' products are sold in Leroy Merlin, the largest building materials supermarket in Europe, and Bauhaus, the second largest building materials supermarket in Germany. Through the channels of these offline retail giants, Greenworks pushes its products directly to end consumers, increasing the market penetration of its products.

Overseas influencers help promote products
Overseas influencer marketing occupies an important position in Greenworks' promotion strategy, and it plays a key role in increasing the brand's popularity in overseas markets and increasing product sales.
Greenworks has collaborated extensively with many different types of influencers. Nater Tater is an active YouTube blogger with 51,000 followers. He is an engineer, a father of three girls, and owns a 47-acre property. The videos he produces are rich in topics, covering many fields such as woodworking, manufacturing technology, cutting-edge technology, and family life.
Nater Tater and greenworks have launched an impressive collaboration. In this collaboration video, Nater Tater conducted an in-depth and detailed evaluation and comparison of two greenworks products. Through a series of actual operations and scenario simulations, he demonstrated the performance of the two products in terms of power output, endurance, and ease of operation.
(Photo: youtube.com)
In terms of video production, Nater Tater continued his consistent professional style, with clear and smooth images, compact editing rhythm, and vivid and interesting explanations, allowing viewers to easily understand the characteristics and differences of the products. After the video was released, it quickly attracted the attention and viewing of a large number of viewers. As of now, the video has been viewed 37,000 times.
Asmkol is driven by data technology and content creativity, and is committed to creating value connections for overseas companies and overseas influencers, helping overseas brands to accurately reach users, enhance brand value, and achieve global business growth.
We believe that with continuous innovation, market expansion, and strengthening brand building, Greenworks will achieve more brilliant achievements in the overseas market, bring more high-quality new energy garden machinery products to global consumers, promote the development of the industry, and contribute more to the realization of a green and environmentally friendly lifestyle.